Sökning: "Fanny Risberg"

Hittade 1 uppsats innehållade orden Fanny Risberg.

1. 1. The Future of Shopping is On(Live) : En netnografisk studie om fenomenet Live Video Shopping och digitaliseringens roll i utvecklingen av modeindustrin

   Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

   Författare :Sofia Karlefeldt; Fanny Risberg; [2020]
   Nyckelord :live video shopping; fashion; digitalization; consumption; prosumption; customer experience; mode; digitalisering; konsumtion; Cultural Sciences;

   Sammanfattning : The purpose of this bachelor thesis, called “The Future of Shopping is On(Live) - en netnografisk studie om fenomenet Live Video Shopping och digitaliseringens roll i utvecklingen av modeindustrin”, is to create a deeper understanding of the phenomenon Live Video Shopping. More specifically it aims to provide an understanding of how this new way of consumption can be understood as a part of an on-going developing fashion industry. LÄS MER