Sökning: "Fans"

Visar resultat 16 - 20 av 543 uppsatser innehållade ordet Fans.

  1. 16. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :William Nordlund; Mattias Johansson; [2023-07-03]
    Nyckelord :Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Sammanfattning : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. LÄS MER

  3. 17. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sofia Granberg; Julia Löfblad; [2023-07-03]
    Nyckelord :Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

    Sammanfattning : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. LÄS MER

  4. 18. "Där det finns sexualiserade kvinnor kommer det alltid att finnas kåta män" : - En tematisk analys av medias framställning av OnlyFans

    Kandidat-uppsats, Jönköping University/HHJ, Avd. för socialt arbete

    Författare :Josefine Eriksson; Johanna Christians; [2023]
    Nyckelord :OnlyFans; media; thematic analysis; children; social work; OnlyFans; media; tematisk analys; barn; socialt arbete;

    Sammanfattning : OnlyFans is a relatively new digital platform where fans subscribe to content that a creator publishes. Everything from food recipes to workouts is published, but the platform is best known for its content of sexual material. There are currently a limited number of evidence-based studies regarding OnlyFans. LÄS MER

  5. 19. Tillämpning av Altman Z score på fotbollsallsvenskan utifrån finansiell obestånd : En Kvantitativ studie om hur allsvenska fotbollsklubbar har hanterat utmaningarna från covid-19 utifrån ett finansiellt perspektiv

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Sakib Ahmed; Kasper Karlsson; [2023]
    Nyckelord :Altman Z score; Allsvenskan; Ernst Young; Financial insolvency; Football clubs; Pandemic; Spectators; Score.;

    Sammanfattning : Background: Football is one of the biggest sports in the world. Just as the rest of the world has been affected by the pandemic, the Allsvenskan has also been affected. What is analyzed in this study are various financial key figures through the Altman z score which shows whether the clubs can cope with financial insolvency. LÄS MER

  7. 20. “I Feel so at Home in This Subreddit" : A Netnographic Analysis of the Fan Subreddit r/ThelastofusHBOseries and Its Community-Building Aspects

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Marlene Penn; [2023]
    Nyckelord :The Last of Us; fandom; online fan community; Reddit; netnography; communication; community building;

    Sammanfattning : This thesis examines the online fan community of the HBO series The Last of Us on the social media platform Reddit. Within this study, the fans’ communication practices on the subreddit r/ThelastofusHBOseries are researched and analyzed from a community-building perspective. The subreddit was observed employing a netnographic approach. LÄS MER