Sökning: "Farmshops"
Hittade 1 uppsats innehållade ordet Farmshops.
1. Vertikal integration - en källa till värdeskapande för företag?
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Abstract Title: Vertical integration, a source of value adding for companies? Seminar date: 2012-06-01 Course: FEKH95, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or ECTS-cr Authors: Nilsson, Per: Wendel, Emelie: Persson, Sara Advisor/s: Claes Svensson Key words: Vertical integration, Farmshops, Value Creation, Perceived Customer Value, Willingness to pay, Strategy, Strategic Management Purpose: Analyzing whether the rate of vertical integration for a company can result in added value for customers and/or additional willingness to pay for their costumers. Method: The authors use a quantitative and a qualitative study, where the quantitative study provides the basis of the thesis. LÄS MER