Sökning: "Farmshops"

Hittade 1 uppsats innehållade ordet Farmshops.

  1. 1. Vertikal integration - en källa till värdeskapande för företag?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Per Nilsson; Sara Persson; Emelie Wendel; [2012]
    Nyckelord :Vertical integration; Farmshops; Value Creation; Perceived Customer Value; Willingness to pay; Strategy; Strategic Management; Business and Economics;

    Sammanfattning : Abstract Title: Vertical integration, a source of value adding for companies? Seminar date: 2012-06-01 Course: FEKH95, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or ECTS-cr Authors: Nilsson, Per: Wendel, Emelie: Persson, Sara Advisor/s: Claes Svensson Key words: Vertical integration, Farmshops, Value Creation, Perceived Customer Value, Willingness to pay, Strategy, Strategic Management Purpose: Analyzing whether the rate of vertical integration for a company can result in added value for customers and/or additional willingness to pay for their costumers. Method: The authors use a quantitative and a qualitative study, where the quantitative study provides the basis of the thesis. LÄS MER