Sökning: "Farouk Tutu Madara"

Hittade 2 uppsatser innehållade orden Farouk Tutu Madara.

  1. 1. Exploring non-tariff barriers inhibiting indigenous African SMEs’ intra-African trade and internationalisation within Sub-Saharan Africa: A focus on Ghanaian SMEs exporting to Nigeria.

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Eric Kwami Tsyokor; Farouk Tutu Madara; [2022]
    Nyckelord :;

    Sammanfattning : The continent is currently, the world’s large free trade area with a 1.2-billion-person marketwhich is expected to double by 2050 is a substantial domestic market with significantopportunities for economic growth. This suggests that promoting intra-African trade (i.e. LÄS MER

  2. 2. eWOM COMPONENTS AND CONSUMER PURCHASE INTENTION : A Case Study of Millennials from Pakistan

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Zakaria Mohseni; Farouk Tutu Madara; [2020]
    Nyckelord :electronic Word-of-Mouth eWOM ; Purchase Intention; Channels; Valence; Length; Online Review; SNS;

    Sammanfattning : Recent technological developments have changed the lifestyle of people around the world. The business sector is not an exception, and companies frequently adjust to such changes by investing in their online presence. LÄS MER