Sökning: "Fashion Editorial"

Visar resultat 1 - 5 av 16 uppsatser innehållade orden Fashion Editorial.

  1. 1. Values in Vogue : nylanserade Vogue Scandinavia : normbrytande eller vinstdrivande?

    Kandidat-uppsats, Lunds universitet/Journalistik

    Författare :Emma Henriksen; Sanna Persson; [2022]
    Nyckelord :Vogue Scandinavia; values; female empowerment; sustainability; discourse analysis; political economy; commodified feminism; Social Sciences;

    Sammanfattning : The newly launched Vogue Scandinavia has presented their values which we have defined as “female empowerment” and “sustainability”. This essay explores, through a qualitative content analysis and discourse analysis, how these values are expressed in the first issue and in what ways they correspond with the magazine’s content. LÄS MER

  3. 2. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Emma Mathilda Lyppert; [2021]
    Nyckelord :Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Sammanfattning : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. LÄS MER

  4. 3. The Impact Of High Fashion PR In The Creation Of A Fashion Editorial Image

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Isabelle Pandeya; [2019]
    Nyckelord :public relations; luxury; gatekeepers; fashion magazines; PR policies; Cultural Sciences;

    Sammanfattning : Brand owners protect their brands by setting policies through their public relations departments. The PR policies control how magazines communicate their brands to the public. This study examines the aesthetical values and impact of a brand owner’s public relations policies on fashion editorial images. LÄS MER

  5. 4. "I've been guilty of provocation but it's also just common sense marketing" : En studie av framställningen av genus och sexualitet inom reklamkampanjer i form av modefotografi

    Kandidat-uppsats, Stockholms universitet/Institutionen för mediestudier

    Författare :Tova Tedengren Brenner; Jesper Pastrana; [2019]
    Nyckelord :mode; modefotografi; modereklam; objektifiering; sexualisering; makt; våld mot kvinnor; multimodalitet; semiotik; myter; den manliga blicken; femininitet; maskulinitet; representation; agens; kön; genus; sexualitet; konst; Tom Ford; Gucci; Mario Testino;

    Sammanfattning : The purpose of this essay is to analyze the portrayal of gender and sexuality within fashion photography through a representational study of men and women in select Gucci fashion campaigns, Fall/Winter 1996 and Spring/Summer 2003. In doing so we also find specifics as to how artistic expression can manifest itself in the form of sexist advertising, this being through the sexualisation of fashion photography. LÄS MER

  7. 5. Content Marketing : varumärkesbyggnad inom modebranschen

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Emile Ramini; Pontus Johansson; [2018]
    Nyckelord :Content; Content marketing; Branding; Marketing communication; Storytelling. !; Content; Content marketing; Varumärke; Varumärkesbyggande; Marknadskommunikation; Storytelling;

    Sammanfattning : Digitaliseringen har öppnat upp hela världen som konkurrensfält för modevarumärken. Alltsåkan det vara ännu svårare att nå fram och väcka intresse på grund av nya digitala kanaler som företag kan använda i sin marknadskommunikation. LÄS MER