Sökning: "Fashion apparel industry"

Visar resultat 1 - 5 av 93 uppsatser innehållade orden Fashion apparel industry.

  1. 1. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Nyckelord :Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Sammanfattning : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. LÄS MER

  3. 2. Is Second Hand the New Fast Fashion? : The Consumption Habits of Young Swedes in the Second Hand Fashion Market

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Felicia Marholeva; Marko Pusic; [2023]
    Nyckelord :Sustainable consumption; unsustainable consumption; second hand market; fashion consumption; fast fashion; overconsumption; hedonic consumption;

    Sammanfattning : As the world moves towards a more sustainable future and consumers begin to research more sustainable ways to consume, many turn to second hand for purchasing apparel due to its supposed minimal effect on the environment. The second hand market is rapidly growing but research surrounding the implications of its growth is scarce. LÄS MER

  4. 3. Stitching to social impact : Insights into role of tier one suppliers in social sustainability road – view from brand’s eye in developing countries

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Jannatul Rayhana; [2023]
    Nyckelord :Social sustainability; fashion apparel brands; Tier one supplier; supplier’s roles in social sustainability; developing countries.;

    Sammanfattning : Fashion apparel industry has been connected to detrimental social consequences, particularly in developing countries. In this case, tier one suppliers are in a unique position to play a critical role in addressing these concerns because they are the key in between brand and rest tiers and can apply sustainable practices that promote ethical/responsible production as tire one suppliers are conduction their production operation with the help of a huge human force. LÄS MER

  5. 4. Visual Merchandising Approaches : A Comparative Study of High-End and Fast-Fashion Window Dressing Design

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Yufan Cui; Varissara Nattakrannuwat; [2023]
    Nyckelord :Visual Merchandising; Window Displays; High-End and Fast Fashion Apparel Retailers; Marketing Strategies; Branding; Design Elements; Comparative study; Visual Content Analysis; Retail Industry;

    Sammanfattning : In this comparative study, the design elements and visual merchandising approaches employed in window displays by high-end and fast-fashion retailers are investigated. The study utilizes a visual content analysis method with standardized evaluation criteria to analyze the window displays of six high-end and six fast-fashion stores located in Paris. LÄS MER

  7. 5. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Alexandre-Nikos Pociello i Palau; [2023]
    Nyckelord :Safety apparel; Personal Mobility Vehicles; urban mobility; micro-mobility; helmet; marketing; consumer buying behavior; Theory of Planned Behavior;

    Sammanfattning : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. LÄS MER