Sökning: "Fashion e-commerce"

Visar resultat 1 - 5 av 95 uppsatser innehållade orden Fashion e-commerce.

  1. 1. Payment methods influencing purchase behavior in the clothing e-commerce : A study of millennials in Jönköping, Sweden

    Kandidat-uppsats, Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Marketing and Logistics

    Författare :Sueun Jeon; Hulia Khoja; Husam Stita; [2020]
    Nyckelord :Purchase intention; Consumer behavior; Payment method; Fashion e-commerce; Millennials;

    Sammanfattning : Background: Electronic commerce has recently been seen as a very auspicious service of technology witnessed in the last decade. Several types of e-commerce initiatives include very modernized and upgraded facilities such as smart cards, online retailing, and remote payments that help make the payment process faster and more consistent. LÄS MER

  2. 2. Brand value of online fashion retailers in Bangladesh

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Muhammad Muktadir Rahman; [2020]
    Nyckelord :Online fashion; fashion retailers; brand value; e-commerce.;

    Sammanfattning : Creating brand value is a vital procedure for online fashion retailers to customers. In Bangladesh, todays, e-commerce fashion is a new trend for the consumers. People are purchasing through online than ever before in Bangladesh. LÄS MER

  3. 3. Return Policies in the Online Fashion Industry : A quantitative study examining how environmental consciousness may affect consumers purchase intention

    Kandidat-uppsats, Karlstads universitet; Karlstads universitet

    Författare :Lise Hansen; Olivia Branö; [2020]
    Nyckelord :Consumer Environmental Awareness; E-commerce; Return policy; Purchase intention; Information Asymmetry; Justice theory; Environmental impacts; Return processes;

    Sammanfattning : While the environment is continuously becoming increasingly acknowledged in modern society and e-commerce (i.e. internet commerce) within fashion is still a growing industry, there is a controversy that has begun to surface. LÄS MER

  4. 4. Customers’ return reasons and preferences about product-oriented tools : An exploratory mixed methods research in a fashion e-commerce context

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Maria Zetterberg; Ellinor Lönnström; Filippa Bäckegren; [2020]
    Nyckelord :e-commerce; returns management; fashion; product returns; return reasons; product-oriented tools;

    Sammanfattning : Purpose: The purpose of this study is to explore whether customers’ return reasons differ between product groups and if their e-commerce experience is related to the return reasons. Moreover, we test if customers’ e-commerce experience is related to whether they refrain from ordering apparel when there is a perceived absence of information, and what product-oriented tools they prefer when purchasing apparel online. LÄS MER

  5. 5. Do you feel excluded? : an explorative study of who the perceived typical shopping mall consumer is and if this consumer feels excluded from city centers

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Fatima El-khatib; Marta Myszka; [2020]
    Nyckelord :Consumer stereotype; shopping mall; place image; shopping experience; place attractiveness; retail; city center;

    Sammanfattning : As the retail apocalypse is increasing, it is common to face stores without consumers in citycenters. E-commerce is one of the factors that has had a negative impact on physical stores,both in city centers and in shopping malls. It has been easier for shopping malls than forcity centers to fight the increased competition. LÄS MER