Sökning: "Fashion industry"

Visar resultat 11 - 15 av 1076 uppsatser innehållade orden Fashion industry.

  1. 11. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hanna Halilovic; [2023-07-03]
    Nyckelord :Cancel culture; Fashion industry; Influencer marketing; Social media; Identity creation; Brand community; Consumer community; Brand co-creation;

    Sammanfattning : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. LÄS MER

  3. 12. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Stenmark; Klaudia Urda; [2023-07-03]
    Nyckelord :sustainable consumption; second-hand fashion shopping; shopping-as-practice; temporal experience; customer experience; circular practice;

    Sammanfattning : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. LÄS MER

  4. 13. HÅLLBARHET INOM TEXTILINDUSTRIN :

    Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Madeleine Winberg; [2023-03-20]
    Nyckelord :Hållbarhet; Handlingsplan; Fast fashion; Europeiska Unionen; EU; Cirkulär textil; Cirkulär ekonomi; Sustainability; fashion Industry;

    Sammanfattning : This study examines circular economy and sustainability work in the textile industry. The two main questions for the study are how Swedish fashion brands relates to EU’s action plan for circular economy and what challenges and opportunities there are with implementing circular economy. LÄS MER

  5. 14. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Nyckelord :Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Sammanfattning : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. LÄS MER

  7. 15. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Elin Nome; Alicia Lindahl; Olivia Jonsson; [2023]
    Nyckelord :Brand Love; Influencer Marketing; Social Media Influencer SMI ; Celebrity Endorsement; Endorsers; Men; Source Credibility;

    Sammanfattning : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. LÄS MER