Sökning: "Fast Fashion Brands"
Visar resultat 1 - 5 av 73 uppsatser innehållade orden Fast Fashion Brands.
1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER
2. HÅLLBARHET INOM TEXTILINDUSTRIN :
Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionenSammanfattning : This study examines circular economy and sustainability work in the textile industry. The two main questions for the study are how Swedish fashion brands relates to EU’s action plan for circular economy and what challenges and opportunities there are with implementing circular economy. LÄS MER
3. SMMAs inverkan på kundlojalitet hos lyxvarumärken : En kvalitativ studie om hur sociala medie marknadsföringsaktiviteter kan bidra till en bättre kundlojalitet hos lyxvarumärken
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Lyxvarumärken har en status att erhålla, som är en utmaning, speciellt i ett samhälle somutvecklas snabbt genom teknologi. Därmed befinner sig lyxvarumärken på en marknad medhög efterfrågan. För att kunna hålla sig väsentlig i dagens samhälle är det viktigt förlyxvarumärken att vara medveten om sina marknadsföringsstrategier. LÄS MER
4. THE ROLE OF SOCIAL MEDIA FASHION INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer
Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)Sammanfattning : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. LÄS MER
5. CSR communication and the use of recycled synthetic fibres in the fashion industry: A content analysis study of two Swedish fashion brands
Master-uppsats, Lunds universitet/Miljövetenskaplig utbildning; Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)Sammanfattning : The fashion industry is one of the largest contributors to environmental issues and has a significant part of plastic production due to the use of synthetic fibres. Much scientific research indicates that the fast fashion model is a significant part of using synthetic fibres; however, slow fashion brands are also using the fibres. LÄS MER