Sökning: "Fast Fashion"
Visar resultat 6 - 10 av 468 uppsatser innehållade orden Fast Fashion.
6. Time is Tik(Tok)ing: An Insight on Contemporary Media Consumer Behavior - An exploratory study on user-generated content’s potential impact on contemporary media consumption
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The drastic entrance and growth of TikTok during the last years have introduced new ways of consuming entertainment which has been adopted by individuals globally. Due to its novelty this type of media consumption is a rather understudies subject, which is why this study will explore new tendencies and behaviors occurring among consumers to provide inspiration for further research. LÄS MER
7. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER
8. HÅLLBARHET INOM TEXTILINDUSTRIN :
Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionenSammanfattning : This study examines circular economy and sustainability work in the textile industry. The two main questions for the study are how Swedish fashion brands relates to EU’s action plan for circular economy and what challenges and opportunities there are with implementing circular economy. LÄS MER
9. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)Sammanfattning : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. LÄS MER
10. SMMAs inverkan på kundlojalitet hos lyxvarumärken : En kvalitativ studie om hur sociala medie marknadsföringsaktiviteter kan bidra till en bättre kundlojalitet hos lyxvarumärken
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Lyxvarumärken har en status att erhålla, som är en utmaning, speciellt i ett samhälle somutvecklas snabbt genom teknologi. Därmed befinner sig lyxvarumärken på en marknad medhög efterfrågan. För att kunna hålla sig väsentlig i dagens samhälle är det viktigt förlyxvarumärken att vara medveten om sina marknadsföringsstrategier. LÄS MER