Sökning: "Fast fashion industry"

Visar resultat 1 - 5 av 248 uppsatser innehållade orden Fast fashion industry.

1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Nyckelord :User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Sammanfattning : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. LÄS MER

3. 2. Influerad av influencers : En kvalitativ studie om unga kvinnors syn på influencers kommunikation på sociala medieplattformar med fokus på impulsköp och miljöaspekter

   Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Ella Lundberg; Ida Malmberg; [2024]
   Nyckelord :Influencer; impulse buying; fast fashion; environmental awareness; marketing communication; Influencer; impulsköp; snabbmode; miljömedvetenhet; marknadskommunikation.;

   Sammanfattning : This thesis analyzes how young female students aged 20–25 perceive influencer marketing communication on social media and its correlation with their impulsive purchases within the fast fashion industry. The study involves eight interviews to gain an understanding of these consumers' behavior during impulse purchases. LÄS MER

4. 3. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Julia Stenmark; Klaudia Urda; [2023-07-03]
   Nyckelord :sustainable consumption; second-hand fashion shopping; shopping-as-practice; temporal experience; customer experience; circular practice;

   Sammanfattning : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. LÄS MER

5. 4. HÅLLBARHET INOM TEXTILINDUSTRIN :

   Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

   Författare :Madeleine Winberg; [2023-03-20]
   Nyckelord :Hållbarhet; Handlingsplan; Fast fashion; Europeiska Unionen; EU; Cirkulär textil; Cirkulär ekonomi; Sustainability; fashion Industry;

   Sammanfattning : This study examines circular economy and sustainability work in the textile industry. The two main questions for the study are how Swedish fashion brands relates to EU’s action plan for circular economy and what challenges and opportunities there are with implementing circular economy. LÄS MER

7. 5. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
   Nyckelord :Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

   Sammanfattning : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. LÄS MER