Sökning: "Fast fashion industry"

Visar resultat 1 - 5 av 140 uppsatser innehållade orden Fast fashion industry.

  1. 1. The naked truth? : En kritisk diskursanalys om fast fashion-företaget NA-KD:s externa kommunikation

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper; Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Hanna Ådahl; My Brännström; [2021]
    Nyckelord :NA-KD; fast fashion; fashion industry; sustainability; company profile; external communication; marketing communication;

    Sammanfattning : The purpose of this study was to increase the understanding of how the Swedish fast fashion company NA-KD expressed its profile and how it could be linked to sustainability. The fashion industry is known for having big sustainability problems, and that is why the main focus of this study was the paradox between fast fashion and sustainability due to its conflict nature. LÄS MER

  2. 2. Words are just words until they appear in action, right? - Sustainability reporting and its significance for customers in the Swedish fast fashion industry

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Clara Grönberg; Irma Weberg Ekelund; [2020-07-09]
    Nyckelord :Sustainability Reporting; Swedish fast fashion industry; CONI-model; Consumer preferences; Consumer perception; Environmental sustainability;

    Sammanfattning : Background and Problem: The awareness towards environmental sustainability has increasedrapidly both in society and among clothing companies’ stakeholders, e.g. the customers buyingtheir products. This awareness affects the fast fashion industry which is one of the most pollutingindustries. LÄS MER

  3. 3. The complexity of circular business models and the effect of firm size in the clothing industry - A variable development and quantitative study for the clothing industry

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Christoffer Lindström; Carl Berggren; [2020-07-01]
    Nyckelord :Circular business models; circular economy; sustainable business models; closing the loop strategies;

    Sammanfattning : With the newly added focus on the social and environmental costs associated with the fast fashionand clothing industry, many researchers have attempted to solve the problem and come up withvalid theories for change. A way to minimize externalities is with the implementation of circular businessmodels, which have become increasingly relevant to prolong the life cycle of products, reducethe use of natural resources and minimize harmful emissions and can, therefore, be a possible solutionto the problem. LÄS MER

  4. 4. CSR is more than PR - Consumer perception of digital sustainability communication from fast fashion brands

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Hafström; Antonella Shahin; [2020-06-23]
    Nyckelord :Corporate social responsibility; brand credibility; digital communication; sustainability; fast fashion brands;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Meanings of Clothing Consumption for Identity Construction - Comparing Fast Fashion and Slow Fashion Consumers for Sustainability Purposes

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sara Georgsson; Johansson Hanna; [2020-06-16]
    Nyckelord :consumer culture theory; CCT; symbolic meanings; identity construction; sustainable consumption; fast fashion; slow fashion; clothing;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER