Sökning: "Fast fashion industry"

Visar resultat 21 - 25 av 248 uppsatser innehållade orden Fast fashion industry.

  1. 21. Greener Fast Fashion : An analysis of how the interplay between consumers and fashion companies affects the sustainability trend in the fashion industry

    Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Julia Elverlind; Sandra Lien; [2023]
    Nyckelord :Fast fashion; overconsumption; sustainability; innovation; consumer behavior;

    Sammanfattning : Definitions: Throughout this study, sustainability refers to environmental sustainability which is defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs” (United Nations, n.d.). LÄS MER

  3. 22. Unveiling Sustainability Reports : A multi-method research of sustainable issues raised in sustainability reports in the fast fashion industry.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Josefin Johnsson; Rebecca Dyring-Bro; Ronja Sten; [2023]
    Nyckelord :Customer awareness; Transparency; Sustainability reports; Fast fashion; Pollution - Sustainable development; Climate impact; Environmental footprint; Sustainability Awareness  ;

    Sammanfattning : Sustainability has over the years been of interest and not least to the fast fashion industry. The phenomenon of sustainability reports has therefore occurred by small and large companies produced for society today. Companies present a list of past, present and future sustainable activities to suppliers, competitors, shareholders and customers. LÄS MER

  4. 23. Visual Merchandising Approaches : A Comparative Study of High-End and Fast-Fashion Window Dressing Design

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Yufan Cui; Varissara Nattakrannuwat; [2023]
    Nyckelord :Visual Merchandising; Window Displays; High-End and Fast Fashion Apparel Retailers; Marketing Strategies; Branding; Design Elements; Comparative study; Visual Content Analysis; Retail Industry;

    Sammanfattning : In this comparative study, the design elements and visual merchandising approaches employed in window displays by high-end and fast-fashion retailers are investigated. The study utilizes a visual content analysis method with standardized evaluation criteria to analyze the window displays of six high-end and six fast-fashion stores located in Paris. LÄS MER

  5. 24. Design för hållbar konsumtion : En studie om hur modeföretag kan designa sina webbutiker för att främja hållbar konsumtion.

    Kandidat-uppsats, Linköpings universitet/Informationssystem och digitalisering; Linköpings universitet/Filosofiska fakulteten

    Författare :Louise Lisra; Madelene Rehnvall; [2023]
    Nyckelord :UX-design; design principles; persuasive technology; e-commerce; fast fashion; fashion industry; sustainable consumption; UX-design; designprinciper; övertygande teknologi; e-handel; fast fashion; modeindustri; hållbar konsumtion;

    Sammanfattning : Under det senaste decenniet har e-handeln inom detaljhandeln procentuellt ökat vilket har lett till nya sätt att konsumera på. Just digitaliseringen av modehandeln har lett till uppkomsten av fast fashion, en ny affärsmodell med ohållbar miljöpåverkan som placerar modeindustrin i topp tre bland de mest förorenande industrierna i världen. LÄS MER

  7. 25. Hållbar marknadskommunikation - Genuint ansvarstagande eller ett spel för galleriet? : En kritisk diskursanalys av H&M:s och Lindex:s hållbara marknadskommunikation

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Linnéa Svensson; Rina Sekiraca; [2023]
    Nyckelord :Marketing Communication; Sustainability; Fast fashion; Critical Discourse Analysis; Framing; Public Relations;

    Sammanfattning : The climate crisis that the world is facing has resulted in a generally greater awareness about how climate friendly the products that we consume are. This has led companies all over the world to develop their sustainability marketing communication in order to attract consumers. LÄS MER