Sökning: "Fast-Food chain"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden Fast-Food chain.

  1. 1. Corporate Sustainability Due Diligence : the Swedish Quick Service Restaurant Sector

    Master-uppsats, SLU/Department of Molecular Sciences

    Författare :Jonathan Gray Elliott; [2023]
    Nyckelord :Burger King; CSDDD Corporate Sustainability Due Diligence Directive; Environment; EU; Fast food; Max Hamburger; McDonald’s; Power; Quick Service Restaurant; Restaurant; Sustainability; Sweden; Wholesale;

    Sammanfattning : This thesis project looked at the preparedness of the Quick Service Restaurant Sector (QSRS) in Sweden for the introduction of a new EU law in 2024, the Corporate Sustainability Due Diligence Directive (CSDDD). Food systems play a major role in the climate crisis, contributing up to one third of all greenhouse gas emissions, with the QSRS playing a significant role in this across the globe. LÄS MER

  3. 2. Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Alice Ekeroth; [2023]
    Nyckelord :corporate branding; brand positioning; brand activism; anti-brand activism; brand communication; Social Sciences;

    Sammanfattning : Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. LÄS MER

  4. 3. Negativ word-of-mouths påverkan på kundlojalitet : En kvantitativ studie om kundlojlaitet till snabbmatskedjor

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Esther Brännkärr; Wilma Winberg; [2022]
    Nyckelord :Customer loyalty; Word-of-mouth WOM ; Negative word-of-mouth NWOM ; Attitudinal loyalty; Behavioral loyalty.; Kundlojalitet; Word-of-mouth WOM ; Negativ word-of-mouth NWOM ; Attitydbaserad lojalitet; Beteendebaserad lojalitet.;

    Sammanfattning : Syfte: Kundlojalitet är viktigt för företags framgång då det medför återkommande kunder. Negativ word-of-mouth (NWOM) är något som kan påverka kundlojaliteten och därför är det intressant att studera förhållandet mellan dessa. LÄS MER

  5. 4. Drivers and barriers of successful climate commitment development in the fast-food industry The case of MAX Burgers

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Bairma Damdinova; [2020]
    Nyckelord :fast-food industry; business sustainability; climate action plan; climate responsibility; Social Sciences;

    Sammanfattning : Despite the fast food industry’s significant contribution to climate change, climate action plans are not common practice. Furthermore, there is a lack of academic works devoted to researching climate change issues within the fast-food industry. LÄS MER

  7. 5. Critical Success Factors: A study of Swedish Restaurant Franchisors

    Master-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Fanny Johansson; Andreas Pedersen; [2018]
    Nyckelord :Franchising; Franchisee; Franchisor; Critical Success Factors; CSFs; Restaurant Chain; Fast-Food chain; life cycle; expansion; barriers;

    Sammanfattning : ABSTRACT Aim: From its inception to its expansion nationally and internationally, the management of a restaurant franchise concept uses various critical success factors to overcome the barriers that they encounter throughout their different growth phases. This study aims to find out what the CSFs are for Swedish restaurant franchisors of different sizes, what barriers they encounter and what their solutions to these problems are. LÄS MER