Sökning: "Fast-fashion"

Visar resultat 21 - 25 av 370 uppsatser innehållade ordet Fast-fashion.

  1. 21. Ett intressentperspektiv på slow fashion-affärsmodellen : En multipel fallstudie om långsam konsumtion i modebranschen

    Master-uppsats, Linköpings universitet/Industriell ekonomi

    Författare :Agnes Andersson; Louise Forsgren; [2023]
    Nyckelord :slow fashion; business models; slow fashion business model; sustainable business models; slow consumption; fashion industry; slow fashion; affärsmodeller; slow fashion-affärsmodellen; hållbara affärsmodeller; långsam konsumtion; modebranschen;

    Sammanfattning : Som en reaktion mot fast fashion-rörelsen och de oansvariga konsumtionsmönster som den medför har slow fashion uppstått som ett mer hållbart alternativ i modebranschen. Slow fashion beskrivs ofta som mode av hög kvalitet med en tidlös design vars syfte är att sakta ner flödena och minska konsumtionen. LÄS MER

  3. 22. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

    Kandidat-uppsats, Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Författare :Elsa Björklund; [2023]
    Nyckelord :Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

    Sammanfattning : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. LÄS MER

  4. 23. To be sustainable or to be fashionable? That is the question... : A quantitative study of the consumer's perspective on CSR in the fast fashion industry

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Maja Hörnell; Emma Alsaker; [2023]
    Nyckelord :CSR; fast fashion; consumer behaviour; purchasing decision; ethic; greenwashing; brand image; CSR; konsumentbeteende; fast fashion; köpbeslut; etik; greenwashing; varumärkesbild;

    Sammanfattning : The purpose of the paper is to create a deeper understanding of the effects a company’s CSR activities have on consumers' purchase decisions in the fast fashion industry. Additionally, how consumers' brand image changes when a company does not meet the criteria for CSR initiatives. LÄS MER

  5. 24. Sambandet mellan CSR och varumäkeslegitimitet

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Agnes Hofer; Emma Lange; Paola Lindell; [2023]
    Nyckelord :CSR communication; consumer perspective; brand legitimacy; fast fashion; fast furniture.; Business and Economics;

    Sammanfattning : Research question: How does the communication of CSR strategies impact the legitimacy of fashion brands from a consumer perspective? Purpose: The purpose of the report is to examine whether the communication of CSR strategies influences the legitimacy of fashion brands from a consumer perspective. Methodology: The study utilizes a qualitative research approach based on three conducted focus group interviews, employing convenience sampling. LÄS MER

  7. 25. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Elin Egelbäck Starud; Elsa Claesson; [2023]
    Nyckelord :Influencer Marketing; Fast Fashion; Social Media; Impulsive Buying; Consumer Behavior; Purchase Intention; Discount Codes; Time Limitation; Trust; Five-Step Purchase Decision Process;

    Sammanfattning : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. LÄS MER