Sökning: "Febe Raimer"

Hittade 1 uppsats innehållade orden Febe Raimer.

  1. 1. Mapping the Sustainable Territory : Swedish CSR initiatives in the Chinese market

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Sanna Moresjö; Febe Raimer; [2018]
    Nyckelord :Corporate Social Responsibility; CSR; Internationalization; Competitive advantage; Swedish MNCs; Chinese market; Resource-based view; Triple Bottom Line; International Business;

    Sammanfattning : The aim of the thesis is to provide a deeper understanding regarding how the phenomenon Corporate Social Responsibility (CSR) affects Swedish multinational corporations (MNCs), in relation to competitive advantage in the Chinese market. The research demonstrates the relevance of investigating the topic, as the aspects of CSR are interchanging. LÄS MER