Sökning: "Federica Zuccon"
Hittade 1 uppsats innehållade orden Federica Zuccon.
1. Stakeholder management in a multicultural environment : A case-study of a global retailer entering the Russian Market
Master-uppsats, Handelshögskolan vid Umeå universitetSammanfattning : Nowadays, an increasing number of global retailers such as IKEA, Carrefour and Auchan, are expanding their business internationally: internationalization is seen as a way to face competitors as well as to enhance position on the market. In particular, emerging markets are becoming a fertile field for investing resources due to their fast economic development and growing disposable income of the local population. LÄS MER
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