Sökning: "Federica Zuccon"

Hittade 1 uppsats innehållade orden Federica Zuccon.

  1. 1. Stakeholder management in a multicultural environment : A case-study of a global retailer entering the Russian Market

    Master-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Dinara Izmaylova; Federica Zuccon; [2011]
    Nyckelord :stakeholder management; internationalization; cross-cultural management; global retailer;

    Sammanfattning : Nowadays, an increasing number of global retailers such as IKEA, Carrefour and Auchan, are expanding their business internationally: internationalization is seen as a way to face competitors as well as to enhance position on the market. In particular, emerging markets are becoming a fertile field for investing resources due to their fast economic development and growing disposable income of the local population. LÄS MER