Sökning: "Felicia Oudin"

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  1. 1. Content Marketing i musikbranschen : En kvalitativ studie om hur majorbolag använder sociala medier i marknadsföringen av musik

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Frida Jansson; Max Nilsson; Felicia Oudin; [2021]
    Nyckelord :Content Marketing; Major labels; Social Media; Segmentation; Electronic Word of Mouth; Word of Mouth; Viral Marketing; Influencer Marketing; Targeting;

    Sammanfattning : Digitalization in the music industry and the emergence of social media, has created opportunities to reach more potential music consumers. Companies are increasingly integrating through visual media such as photos and videos into their social media marketing content. LÄS MER