Sökning: "Felix Ellqvist"

Hittade 3 uppsatser innehållade orden Felix Ellqvist.

  1. 1. Damned if you do, damned if you don't.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
    Nyckelord :H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

    Sammanfattning : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. LÄS MER

  2. 2. Towards the top - But what is the climb like? – A qualitative study on employees perceptions of their career ladders and the forms of normative control that are exerted

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Premton Krasniqi; Felix Ellqvist; Antonia Dembek; [2022]
    Nyckelord :Career Ladder; Organizational Control; Professional Service Firms; Normative Control; Aspirational Control; Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 3. The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecka Kullenberg; Felix Ellqvist; Nicholas-Joel Kisling; [2022]
    Nyckelord :Repositioning; corporate brand identity matrix; brand identity; brand image; Jägermeister; Business and Economics;

    Sammanfattning : Purpose: The purpose of this research paper is to examine the challenges of repositioning both in aligning the brand image with the brand identity and in sustaining the brand equity through creating consistency. This research is examined through the case of Jägermeister. Methodology: A qualitative research method was conducted. LÄS MER