Sökning: "Felix Ellqvist"
Hittade 3 uppsatser innehållade orden Felix Ellqvist.
1. Damned if you do, damned if you don't.Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. LÄS MER
2. Towards the top - But what is the climb like? – A qualitative study on employees perceptions of their career ladders and the forms of normative control that are exertedKandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : .... LÄS MER
3. The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister CaseMagister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : Purpose: The purpose of this research paper is to examine the challenges of repositioning both in aligning the brand image with the brand identity and in sustaining the brand equity through creating consistency. This research is examined through the case of Jägermeister. Methodology: A qualitative research method was conducted. LÄS MER