Sökning: "Felix Gross Harrison"

Hittade 1 uppsats innehållade orden Felix Gross Harrison.

  1. 1. Kommentera och sprid. : En kvalitativ studie i reklamproducenters syn på viral reklam i Sverige.

    Kandidat-uppsats, Institutionen för samhällsvetenskaper, SV

    Författare :Tobias Heselius; Felix Gross Harrison; [2012]
    Nyckelord :Viral; Advertising; Ethics; Hidden viral advertising; Word of Mouth.;

    Sammanfattning : The purpose of this study has been to examine a few Swedish advertisment producers opinions on the subject of viral advertising and especially the ethical aspects of hidden viral advertising. The specified purpose of this paper is to: To clarify the underlying reasons for the use of viral advertising. LÄS MER