Sökning: "Felix Landgren"

Hittade 1 uppsats innehållade orden Felix Landgren.

  1. 1. Brand Management : A qualitative study on branding in a SME

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Karl Bergström; Jens Landgren; Felix Müntzing; [2010]
    Nyckelord :Brand Management; branding SME;

    Sammanfattning : Purpose The purpose of this thesis is to investigate how branding is exercised in a SME and to develop a model for how SMEs can implement branding. This means that we will especially focus on aspects that are important for a SME when building and strengthening a brand. LÄS MER