Sökning: "Felix Landgren"
Hittade 1 uppsats innehållade orden Felix Landgren.
1. Brand Management : A qualitative study on branding in a SME
Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Sammanfattning : Purpose The purpose of this thesis is to investigate how branding is exercised in a SME and to develop a model for how SMEs can implement branding. This means that we will especially focus on aspects that are important for a SME when building and strengthening a brand. LÄS MER
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