Sökning: "Female purchasing power"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Female purchasing power.

  1. 1. The Pink Tax : An investigation of gender-based price discrimination in the Swedish market for personal hygiene products

    Master-uppsats, Jönköping University

    Författare :Matilda Kardetoft; [2022]
    Nyckelord :Pink tax; Gender-based price discrimination; Female purchasing power; Male purchasing power; gender equality;

    Sammanfattning : This thesis aims to investigate the phenomenon popularly referred to as the pink tax, otherwise known as gender-based price discrimination in the Swedish hygiene product market. The subject is thoroughly researched in markets like the United States and the United Kingdom, where evidence has been found that a pink tax does exist. LÄS MER

  3. 2. Influencer marketing: Hur det påverkar unga kvinnor i generation Z

    Kandidat-uppsats, Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska högskolan

    Författare :Sofie Axelsson; Karolina Hollén; [2020]
    Nyckelord :Influencer; influencer marketing; identity creation; consumer culture; Influencer; influencer marketing; identitetsskapande; konsumtionskultur;

    Sammanfattning : I takt med att reklamtröttheten ökar i västvärlden växer sig marknadsföringsstrategin influencer marketing allt starkare. Influencers, vilka i grund och botten är helt vanliga människor, har en stor makt på sina sociala medier med tusentals till miljoner följare. LÄS MER

  4. 3. The economic and social conditions of Pakistani Basmati Rice Farmers

    Master-uppsats, SLU/Dept. of Rural Development and Agroecology

    Författare :Sofia Valter; [2020]
    Nyckelord :food security; household; income; livelihood; Pakistan; Punjab; small scale farmer;

    Sammanfattning : In most developing countries the lack of resources, high costs, and limited diversified income sources are among the major factors that affect small-scale farming households' ability to earn an income, reproduce and be food secure. By using a strategy of income diversification and the use of cash crops in agricultural production can be a resourceful way for a sustainable livelihood and a reduced risk of income variability for small-scale farmers. LÄS MER

  5. 4. Factors Driving Purchase Intention for Cruelty-free Cosmetics : A study of female millennials in Jönköping, Sweden

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Taima Alaouir; Robin Gustavsson; Nathalie Schmidt; [2019]
    Nyckelord :Purchase Intention; Cruelty-free; Cosmetic Industry; Altruism; Environmental Knowledge; Attitude;

    Sammanfattning : Background: Ethical consumerism is no longer a niche market and consumers are increasingly aware of the power they have when purchasing ethical and believe they can make a change. Most corporations have realized the importance of being ethical and incorporate it into their business strategies. LÄS MER

  7. 5. Chinese Luxury Consumers: A new rising purchasing power ——“Chinese Dama”

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Dawei Guo; Zhikun Liu; [2016]
    Nyckelord :Fashion luxuries; Chinese Dama; Attitudes; Motivation.;

    Sammanfattning : Luxury consumption is more and more common in China with the rapid economic development today. Chinese consumers are becoming a main purchasing power of the fashion luxury brands.Chinese women accounted for 45 percent of Chinese luxury goods consumption at the end of 2012. LÄS MER