Sökning: "Female scholars"

Visar resultat 11 - 15 av 74 uppsatser innehållade orden Female scholars.

1. 11. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Cornelia Wiklund; [2022]
   Nyckelord :Inclusive marketing; Advertising; Brand attitudes; Diversity; Swedish consumers; Fashion industry;

   Sammanfattning : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. LÄS MER

3. 12. A Heroine of Change and Consolidation : Elizabeth Bennet: A Harbinger of Change in Jane Austen’s Pride and Prejudice

   Magister-uppsats, Mittuniversitetet/Institutionen för humaniora och samhällsvetenskap

   Författare :Dianne Lesley Magtulis Cano; [2022]
   Nyckelord :marriage; wedding; tradition; change; wealth; money; female characters; women; love; patriarchal society; gender bias; 18th century; 19th century; feminism; feminist; heroine;

   Sammanfattning : Pride and Prejudice has remained one of the most popular literary since it was published due to the concept of shifting social structure. Marriage is one of the most critiqued concepts by different scholars, giving their views on what would be the implication portrayed by Elizabeth Bennet and her influence on Mr. Darcy to marry for love. LÄS MER

4. 13. Good Girl, Wife or Foreign Fighter - Danish Media Constructions of women in ISIS

   Master-uppsats, Lunds universitet/Sociologiska institutionen; Lunds universitet/Sociologi

   Författare :Camilla Gissel; [2022]
   Nyckelord :ISIS; Female foreign fighters; Social Problems Theory; Narrative Criminology; ISIS bride; Betrayal; Social Sciences;

   Sammanfattning : Women who have joined the Islamic State of Iraq and Syria, ISIS, have been understood as serving passive and largely supportive roles in ISIS state-building by media and, to a far extent, academia. Academia has argued that the passive role evolves into active participation in weaponed combat and planning of attacks. LÄS MER

5. 14. Deal or no deal: A qualitative study examining how the entrepreneur's gender affects business angels' willingness to invest during the initial interaction

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Emma Dubo; Isabelle Norberg; [2022]
   Nyckelord :Business angel; Equity financing; Gender; Self-disclosure; Signaling;

   Sammanfattning : Securing external equity financing from business angels (BAs) has been considered to be more difficult for female entrepreneurs in comparison to men and the underlying mechanisms for the disparity have been discussed. Some scholars argue that structural dissimilarities serve as one of the possible explanations, while others argue that female founders experience discrimination. LÄS MER

7. 15. Addressing financial gender (in)equality with advertisements - A no or a go? : A qualitative study on how the commercial bank DNB's use of femvertising influences female consumers and their image of the brand

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Elvira Nordin; Elin Nygren; [2022]
   Nyckelord :Femvertising; Femwashing; Advertising; Financial Gender Equality; Brand Image; Brand Activism; CSR;

   Sammanfattning : Whilst gender equality has moved forward in recent years in Scandinavian countries like Norway and Sweden, there are still significant financial gaps between the genders. According to several scholars, women tend to invest less than men, which leads to consequences such as women having less financial capital wealth and lower pensions. LÄS MER