Sökning: "Feurst Emma"

Hittade 1 uppsats innehållade orden Feurst Emma.

  1. 1. Den vilsna konsumenten : Hur konsumenter av ekologisk mat orienterar sig i märkesdjungeln

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Feurst Emma; [2014]
    Nyckelord :Organic; certification; trust; brand recognition; skepticism; trade mark; trade label; focus groups; ekologisk; certifiering; förtroende; varumärkesigenkänning; skepticism; varumärken; fokusgrupper;

    Sammanfattning : There are many eco-brands on food products. It can be confusing for the consumer to know which one to trust or choose and since July 2012, there is an EU law and a mandatory EU organic label that must be displayed on all food products marketed as organic, eco or bio. LÄS MER