Sökning: "Filip Höcker"

Hittade 2 uppsatser innehållade orden Filip Höcker.

  1. 1. ‘Data over intuition’ – How big data analytics revolutionises the strategic decision-making processes in enterprises

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Filip Höcker; Finn Brand; [2020]
    Nyckelord :Big data; Big data analytics; Strategic decision-making; Strategy-as-practice; Data driven decision-making;

    Sammanfattning : Background: Digital technologies are increasingly transforming traditional businesses, and their pervasive impact is leading to a radical restructuring of entire industries. While the significance of generating competitive advantages for businesses utilizing big data analytics is recognized, there is still a lack of consensus of big data analytics influencing strategic decision-making in organisations. LÄS MER

  3. 2. Cross-Channel Integration Towards Omnichannel Retailing: A Dynamic Capabilities Approach : A case study on IKEA

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Filip Höcker; Carl-Oscar Sturén; Jacob Troedsson; [2018]
    Nyckelord :Cross-channel integration; Omnichannel; Dynamic capabilities; Electronic commerce; Capability Development; Customer Touchpoint;

    Sammanfattning : The rapidly changing consumer behaviour and the increasing demand of convenience has put pressure on corporations to utilise their various capabilities more dynamically. As a result, operating through channels that are not synergised is no longer as effective as it used to be, and businesses are struggling with combining their existing channels with the market development. LÄS MER