Sökning: "Filippa Granting"

Hittade 2 uppsatser innehållade orden Filippa Granting.

1. 1. "Do you want to be on my Instagram?" - A qualitative study of how companies collaborate with influencers

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Elin Wastesson; Filippa Granting; [2018]
   Nyckelord :Influencer; Influencer Marketing; Celebrity Endorsement; Network Theories; Relationships;

   Sammanfattning : Influencer marketing is booming among marketing practitioners across the globe. Only in Sweden the spend on influencer marketing was 660 million SEK in 2017, a 33 percent increase from previous year and a proof of the strong interest. However, little research has explored how companies actually work with influencers. LÄS MER

3. 2. Mindfulness - framtidens ledarskapsverktyg eller dagens managementfluga? En studie om mindfulness påverkan på chefers ledarskap

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Elin Vastesson; Filippa Granting; [2015]
   Nyckelord :mindfulness; leadership; leadership skills; decision making; experience;

   Sammanfattning : Today's society is characterized by constant changes. In order to adapt to the development, organizations must continuously come up with innovations and invest in new projects. As a result, the responsibility of organizations' leaders has increased. LÄS MER