Sökning: "Filippa Lidén"
Hittade 1 uppsats innehållade orden Filippa Lidén.
1. Effekterna ligger i betraktarens ögon - En studie om effekter av videopresentationer inom e-handeln
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Companies within the e-commerce industry currently try to overcome the disadvantages of not being able to provide a physical inspection of products, and this is especially an issue for the apparel industry. One way of trying to overcome this issue is by presenting apparel with a short video of a model wearing the garment. LÄS MER
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