Sökning: "Filippa Lidén"

Hittade 1 uppsats innehållade orden Filippa Lidén.

  1. 1. Effekterna ligger i betraktarens ögon - En studie om effekter av videopresentationer inom e-handeln

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ellinor Lidén; Filippa von Schoultz; [2015]
    Nyckelord :Atmospherics; E-commerce; Video presentation; Apparel; Involvement;

    Sammanfattning : Companies within the e-commerce industry currently try to overcome the disadvantages of not being able to provide a physical inspection of products, and this is especially an issue for the apparel industry. One way of trying to overcome this issue is by presenting apparel with a short video of a model wearing the garment. LÄS MER