Sökning: "Filippa Smedberg"

Hittade 1 uppsats innehållade orden Filippa Smedberg.

  1. 1. Exploring the barriers of consumer purchasing in M-commerce : A Qualitative Study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jennie Larsson; Charley Litchfield; Filippa Smedberg; [2018]
    Nyckelord :M-commerce; Internal barriers; External barriers; Smartphone; Consumer purchasing.;

    Sammanfattning : Purpose: Explore the external and internal barriers preventing consumer purchases in M- commerce. Research Questions:RQ1: What are the external barriers that prevent consumer purchases on smartphones?RQ2: What are the internal barriers that prevent consumer purchases on smartphones? Methodology: This thesis is a qualitative study using an exploratory purpose and used a cross- sectional strategy collecting data through two focus groups. LÄS MER