Sökning: "Filippa Smedberg"
Hittade 1 uppsats innehållade orden Filippa Smedberg.
1. Exploring the barriers of consumer purchasing in M-commerce : A Qualitative Study
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Purpose: Explore the external and internal barriers preventing consumer purchases in M- commerce. Research Questions:RQ1: What are the external barriers that prevent consumer purchases on smartphones?RQ2: What are the internal barriers that prevent consumer purchases on smartphones? Methodology: This thesis is a qualitative study using an exploratory purpose and used a cross- sectional strategy collecting data through two focus groups. LÄS MER
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