Sökning: "Filippos Gavrilakis"

Hittade 1 uppsats innehållade orden Filippos Gavrilakis.

  1. 1. Strategic renewal through social media marketing : An exploratory study of challenges and opportunities of companies in Swedish rural areas

    Magister-uppsats, IHH, Företagsekonomi

    Författare :FILIPPOS GAVRILAKIS; KALLIOPI MAKROPOULOU; [2013]
    Nyckelord :Strategic renewal; social media; social media marketing; rural areas; challenges; opportunities;

    Sammanfattning : Background Social media have changed the way of communication and interaction between the organizations and the costumers. The huge merge of social media has led the companies to change their current marketing strategies into the use of social media marketing during the last years. LÄS MER