Sökning: "Financial Service Marketing"

Visar resultat 1 - 5 av 55 uppsatser innehållade orden Financial Service Marketing.

  1. 1. Design for prolonged service lifetime : A case study of built-in ovens implementing emotionally durable design in practice

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :JONATHAN BERG; HANNES ENGSTRÖM; [2021]
    Nyckelord :Emotionally durable design; Product longevity; Design framework; Sustainable design; Emotionellt hållbar design; Produktlivslängd; Designramverk; Hållbar design;

    Sammanfattning : The taxonomy of sustainable design covers a multitude of strategies targeting different aspects of product design, one of which is product longevity. Efforts within this field have mainly been focusing on extending the technical lifetime of products, whereas the issue of products being discarded before technical malfunction have received less attention. LÄS MER

  2. 2. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sejin Hahn; Sarafat Hossain; [2021]
    Nyckelord :Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

    Sammanfattning : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. LÄS MER

  3. 3. Influencer marketing: Long-term collaborations on Instagram : A case study

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Victor Dahlkvist; [2021]
    Nyckelord :influencer marketing; social media influencers; Instagram influencers; influencer performance; influencer ROI; long-term collaboration; influencer marketing; social media influencers; Instagram influencers; influencer performance; influencer ROI; long-term collaboration;

    Sammanfattning : More and more companies have started to use influencers on social media platforms for promoting their product or service, in exchange for a compensation. While this has enabled reach for a low cost, it is the nature of the authentic endorsement that has made the marketing channel so efficient. LÄS MER

  4. 4. Vad har SEM för påverkan på SMF:s digitala marknadsföring : En fallstudie

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet; Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Jonsson Elin; Dahllöf Ella; [2021]
    Nyckelord :SME; SEM; SERP; innovations and search engines; Marknadsföring; Digital marknadsföring; SEO; SEM;

    Sammanfattning : Research questions: 1. In what ways do SMEs embrace sökmotormarknadsföring that digital development has made possible? 2. What are the obstacles for SMEs to adopt sökmotormarknadsföring? Purpose: The purpose of the study is to find out how small to medium-sized companies adopt sökmotormarknadsföring to their marketing strategy. LÄS MER

  5. 5. HOMESTYLING + MÄKLARE = SANT? - En kvalitativ studie om hur homestyling påverkar fastighetsmäklarens tjänsteerbjudande

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Antonia Alan; Elin Hansson; [2020]
    Nyckelord :Home Staging; Real Estate Agent; Service Marketing; Decision-Making Process; High-Involvement Purchase;

    Sammanfattning : The purpose of this qualitative study is to describe how real estate agents use home staging as a marketing tool and whether it is in line with the seller's decision-making process in a condominium sale. The phenomenon is considered interesting to study since a housing transaction is a major financial decision for most households. LÄS MER