Sökning: "Finn Alkskog"

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  1. 1. Requirements on variables within industrial segmentation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Niklas Andersson; Kajsa Jeppsson; Finn Alkskog; [2002]
    Nyckelord :Segmentation; Industrial Segmentation; Dynamics; Variables; Sub variables; Dynamic variables; Tetra Pak; Packaging lines; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Problem discussion: Industrial segmentation based on strategy requires a new course of action. How will overarching variables be chosen if the segmented objects change continuously? With which strategic sub variables will sub segments be created? Purpose: The theoretical purpose is to identify requirements on variables within segmentation of existing customers in industrial markets. LÄS MER