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1. Requirements on variables within industrial segmentation
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Problem discussion: Industrial segmentation based on strategy requires a new course of action. How will overarching variables be chosen if the segmented objects change continuously? With which strategic sub variables will sub segments be created? Purpose: The theoretical purpose is to identify requirements on variables within segmentation of existing customers in industrial markets. LÄS MER
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