Sökning: "Firat Erik"

Hittade 2 uppsatser innehållade orden Firat Erik.

  1. 1. Användarnas Informationsbehov av Tripadvisor & Digitalomdömenas Påverkan

    Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Författare :Firat Erik; Mehmet Akbasogulları; [2016]
    Nyckelord :Information needs; eWOM; Tripadvisor; Travel forum; Informationbehov; eWOM; Tripadvisor; Reseforum;

    Sammanfattning : Tripadvisor is a Travel site that enables its users for planning their travels around the world. It consists of user generated content and users can also add online reviews for each destination.The aim of our bachelor thesis is, understanding Tripadvisor user behaviour and the impact of online reviews on Tripadvisor. LÄS MER

  3. 2. Ideologi, ekonomi och konsumtion - en kritisk studie av IKEA:s marknadskommunikation

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Erik Kruse; [2015]
    Nyckelord :Cultures; economy; ideology; discourse; consumption; marketing communication; Social Sciences;

    Sammanfattning : Parts of the postmodern consumer research argue that researchers must change their perspective from a modernist to a postmodern point of view when studying consumers and consumption. This postmodern perspective is described by Firat and Venkatesh (1995) through five conditions of postmodern consumption. LÄS MER