Sökning: "Fishbein"

Visar resultat 1 - 5 av 9 uppsatser innehållade ordet Fishbein.

1. 1. The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Imke Falkenrodt; Ayelen Rojas Alvarez; [2022]
   Nyckelord :Corporate brand reputation; reputational elements; reputation; post-postmodern consumer society; consumer purchase intention; Business and Economics;

   Sammanfattning : Thesis Purpose: The present research investigates the relationship between corporate brand reputation and consumer purchase intention while regarding to the post-postmodern consumer of today. The purpose of the study is to contribute with insights on how the post-postmodern consumer evaluates corporate brand reputation and explore the effect of this evaluation on consumer purchase intention. LÄS MER

3. 2. Hur påverkar färgassociationer konsumenters köpbeteende vid val av produkter i livsmedelsbranschen? : En kvalitativ studie om vikten av färgval inom marknadsföring och dess påverkan på konsumentbeteende

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Andjela Djordjevic; Palig Mahdessian; [2021]
   Nyckelord :Marketing; Colour; Qualitative Analysis; Focus Group; Colour Associations; Colour Perception; Grocery Store; Campaign Price; Ecological; Vegetables.;

   Sammanfattning : The purpose of this study is to clarify and confirm previous research and expand the knowledge in this research area, since the majority of the information and knowledge that is available today is mostly repetitive. The theoretical frame of this study is based on theories, such as Theory of Reasoned Action (Fishbein, M. & Ajzen, I. LÄS MER

4. 3. Ekologiska attityder : En kvalitativ studie i attitydskapande gentemot ekologiska livsmedel.

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Markus Bispfors; Jesper Bäärnhielm; [2017]
   Nyckelord :Ekologiska livsmedel; Konsumtion; Attityd; Sociala normer; kommunikativa källor;

   Sammanfattning : Aim: This essay aims to conclude which sources, actors and causalities individuals use to obtain and sustain certain attitudes towards organic products. Our thesis statements are framed as follows: What causalities can be distinguished about university students positive attitudes towards organic products? What sources shape university students positive attitudes associated to organic products? Method/Theory: The empirical data for this essay have been obtained by using qualitative interviews which have made it possible for us to get deep and meaningful data about the informants views on how they form their attitudes about organic produce. LÄS MER

5. 4. Arousal : and its effect on attitude extremity towards a direct service

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Simon Hellberg-Zarders; Flurina Baumann; Carmen Böhler; [2016]
   Nyckelord :arousal; attitude extremity; attitude; direct service;

   Sammanfattning : The aim of this study is to explain the effect of arousal on consumer’s attitude towards a direct service in terms of evaluation extremity. An important element within consumer behavior is the attitude that consumers have towards products and services. LÄS MER

7. 5. Marknadsföring av Corporate Social Responsibility : En studie i Generation Y:s attityder till CSR samt attityder till marknadsföring av CSR inomsnabbmatsbranschen i Sverige

   Kandidat-uppsats, Företagsekonomiska institutionen

   Författare :Tobias Pahkamaa; Emil Hamrin; [2012]
   Nyckelord :Corporate Social Responsibility; CSR; Konsumentattityd; Snabbmatsbranschen; Generation Y;

   Sammanfattning : Denna uppsats undersöker konsumentgrupp Generation Y:s attityd till Corporate SocialResponsibility (CSR) samt marknadsföring av CSR. Vidare undersöks i uppsatsen Generation Y:sattityder till CSR samt marknadsföring av CSR gällande detaljister inom snabbmatsbranschen iSverige. LÄS MER