Sökning: "Fist second mover advantages"

Hittade 1 uppsats innehållade orden Fist second mover advantages.

  1. 1. Contactless mobile payments in Europe : Stakeholders´ perspective on ecosystem issues and developments

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Rasmus Englund; David Turesson; [2012]
    Nyckelord :Contactless mobile payments; proximity payments; NFC; QR; Europe; Fist second mover advantages; Network externalities; Switching costs; Diffusion of innovations; Ecosystem issues;

    Sammanfattning : A progressive shift from cash and card –based in-store payments, towards contactless mobile payments, is currently in the making on the European market. This shift would imply payments in stores to be performed in a fast, simple, secure and preferably less costly manner, between a consumer´s mobile phone and a merchant´s payment terminal. LÄS MER