Sökning: "Five-stage consumer decision-making process"

Hittade 3 uppsatser innehållade orden Five-stage consumer decision-making process.

  1. 1. Faktorer som kan påverka konsumentbeteende vid köpbeslut av modekläder på näten

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Maryam Ebeid; David Arsic; [2023]
    Nyckelord :Consumer behavior; Decision-making process The five-stage buying decision process; Online shopping; E-commerce; Fashion industry; Factors; Konsumentbeteende; Köpbeslutsprocessen; Näthandel; E-handel; Modebranschen; Faktorer;

    Sammanfattning : This study aims to explore consumer behaviors and purchase decisions in e-commerce within the fashion industry. E-commerce has grown significantly in Sweden over the past years and the fashion industry has experienced rapid growth in e-commerce, becoming an important aspect of consumers' purchasing habits. LÄS MER

  3. 2. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
    Nyckelord :Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

    Sammanfattning : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. LÄS MER

  4. 3. The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Alek Vladimirov Ivanov; Eric Adam George Akiba; Konstantin Krasimirov Konov; [2021]
    Nyckelord :Five-stage consumer decision-making process; iPhone; Purchase behavior; Smartphone usage; University Students in Sweden;

    Sammanfattning : Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. LÄS MER