Sökning: "Flagship store"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden Flagship store.

  1. 1. Dispatch Optimization of the TES.POD Cluster using Mixed-Integer Linear Programming Models

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Elektricitetslära

    Författare :Ivar Wikander; [2023]
    Nyckelord :Optimization; Electricity dispatch; Mixed Integer Linear Programming; MILP; Solar PV; Microgrid; Energy Transition; Optimering; Solkraft; Linjär programmering; Elnät;

    Sammanfattning : With increasing shares of variable renewable energy sources in the power mix, the need for energy storage solutions is projected to increase as well. Storage can in such combined systems help mitigate the issues with relying on intermittent sources by time-shifting the supply and smoothing out frequency fluctuations, to name some examples. LÄS MER

  3. 2. The rise of the FMCG flagship stores, a qualitative study exploring the phenomenon of FMCG flagship stores

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Olle Stenbäck; Albin Waldeck; [2021]
    Nyckelord :FMCG; Flagship stores; brand experience; consumer-brand relationship; customer-based brand equity; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to explore and develop an understanding of the rather unexplored phenomenon of using flagship stores in the FMCG industry. We want to explore what an FMCG flagship store is to understand why it is used in the context of strategic brand management. LÄS MER

  4. 3. Ett besök i den digitala flaggskeppsbutiken. En kvalitativ studie av Totêmes digitala närvaro och kommunikation i deras förmedlande av varumärkesidentitet

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Rebecca Viberg; [2020]
    Nyckelord :Flagship store; brand; brand identity; Instagram; Totême; Cultural Sciences;

    Sammanfattning : The aim of this bachelor thesis is to analyze how Instagram as a platform refer to the traditional flagship store regarding the transmit of a fashion house brand identity. More specific will the thesis investigate and analyze the Swedish fashion house Totême’s digital presence and communication in relation to the flagship store on Biblioteksgatan 5 in Stockholm, Sweden. LÄS MER

  5. 4. Luxury experience offline and online - A qualitative study of luxury experience from offline to online through the paradox

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Matilda Mattsson; Marcus Löfvenberg; [2018]
    Nyckelord :Luxury experience; visual merchandising; online visual merchandising; luxury retail; Social Sciences;

    Sammanfattning : This study has aimed to problematize how luxury retail brands transfer luxury experience from offline to online and to contribute with knowledge on how they visually communicate in two different communication mediums. This study has been based on two research areas within luxury retail brands, visual merchandising and online visual merchandising. LÄS MER

  7. 5. Flaggskeppsbutiker : en studie om användningen av konceptet på massmarknaden

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Agnes Hultén; Linnea Granath; [2017]
    Nyckelord :Flagship stores; Marketing; Marketing mix; Kapferer’s Brand Identity Prism; Brand identity; Brand personality; Flaggskeppsbutiker; Marknadsföring; Marknadsföringsmix; Kapferers Identitetsprisma; Varumärkesidentitet; Varumärkespersonlighet;

    Sammanfattning : The purpose of the study was to investigate how brands in the mass market use flagship stores - both from a marketing perspective and a brand perspective. We wanted to study if the brand identity affects whether a brand chooses to establish flagship stores or not. LÄS MER