Sökning: "Fleur Querida Dassen"

Hittade 3 uppsatser innehållade orden Fleur Querida Dassen.

1. 1. Ownership is so last year! An investigation of the relationship between consumer characteristics and attitude towards rental of second-hand clothing

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Fleur Querida Dassen; Lisa Lombardi; [2020]
   Nyckelord :Product-service systems; clothing rental; second-hand clothing; consumer characteristics; consumer attitude; Business and Economics;

   Sammanfattning : Thesis purpose: This research investigates the effect of six specific consumers’ characteristics, i.e. LÄS MER

3. 2. Shaving off Toxic Masculinity

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Fleur Querida Dassen; Anna-Maria Ostermann; Emma Impeciati; [2020]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

4. 3. Gay-themed advertising in a cultural context

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Fleur Querida Dassen; Sofi Hagander; Adrián Vázquez Anido; [2019]
   Nyckelord :Brand image; Brand feelings; Brand associations; Culture; Gay-themed advertising; Business and Economics;

   Sammanfattning : Abstract Aim: The purpose of this research is to investigate cultural differences in the perception of brand image when portraying gay lifestyle in advertising in Sweden and Spain. Approach: This study is based on a qualitative approach. LÄS MER