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1. 1. Brand - how to reposition a brand

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Anja Hrisafovic; [2004]
   Nyckelord :brand; re-positioning; Fleur de Santé; brand identity; brand image; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : I believe that vision, image and identity, brand and positioning are all parts of repositioning process. When repositioning, company has to decide if it is going to compete with same attributes as before or if company is entering totally new competitive domain with new dimensions. LÄS MER