Sökning: "Flexible Brand Identity"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden Flexible Brand Identity.

1. 1. The Role of A Flexible Brand Identity in A Dynamic Market : A Multiple-Case Study on Swedish Coffee Brands

   Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Louise Enoksson; Elin Larsson; [2020]
   Nyckelord :Brand Identity; Flexible Brand Identity; Brand Transformation; Brand Management; Moderately Dynamic Market; Adaptation; Consumers; Consumer behaviour; The Swedish Coffee Market; Communication;

   Sammanfattning : Conducting successful business requires a clear and steady brand identity, which is a part of brand management (Aaker, 1996; Kapferer, 1992, de Chernatony, 1999). Sticking to the core values and the traditions of the brand is beneficial. LÄS MER

3. 2. Recruiting and retaining labour in agricultural businesses : a multiple case study of employer branding in swedish agriculture

   Master-uppsats, SLU/Dept. of Economics

   Författare :Marcus Engvall; Olof Krumlinde; [2020]
   Nyckelord :employer branding; employee value proposition; farmers; farming; human resources; marketing; word-of-mouth;

   Sammanfattning : There is an increasing need for competent workforce in the agricultural sector, but a lack of potential candidates on the labour market. In June 2017, the Swedish state adopted a new national food strategy. This strategy points out the direction of the Swedish food policy until 2030. LÄS MER

4. 3. Individens identitetsskapande genom osynliga märken : En studie om identitetsstimulans för månadsgivare till Amnesty International Sverige

   Kandidat-uppsats, Stockholms universitet/Institutionen för mediestudier

   Författare :Emma Bengtsson; [2018]
   Nyckelord :Identity; Individual; Brand; Identity stimulation; Identity process; Self-oriented; Others-oriented; Reduce suffering; Amnesty International Sweden; Zygmunt Bauman; Sidney Levy; Lilie Chouliaraki.;

   Sammanfattning : This study investigates the relationship between the individual and their monthly donation to the INGO Amnesty International Sweden as a process of identity stimulation. Problematizing how consuming a brand whichdoes not give anything concrete back to the individual communicates through core values in order to strengthen identity. LÄS MER

5. 4. Identitetsskydd för näringsverksamhet - Närmare om några rättsliga möjligheter för näringsidkare att skydda sig mot konkurrenter som åker snålskjuts

   Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen

   Författare :Caroline Andersson; [2015]
   Nyckelord :civilrätt; immaterialrätt; konkurrensrätt; rättsvetenskap; skadeståndsrätt; konceptskydd; koncept; företagshemligheter; renommésnyltning; brand; branding; identitet; varumärke; varumärkesbyggande; Law and Political Science;

   Sammanfattning : Branding is the term used to denote the work being done to build strong brands. Branding has increasingly come to focus on building an identity and a brand image around businesses to create competitive advantages. LÄS MER

7. 5. An Exploration of Google's Acquisition through Integrating Strategic Brand Management and Network Theory

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Rita Rakauskaite; Carlotta Zorzi; [2014]
   Nyckelord :Google; acquisitions; strategic brand management; network theory; corporate strategy; corporate brand strategy; corporate brand identity; reputation; Business and Economics;

   Sammanfattning : The purpose or the study is to explore Google’s network expansion through acquisitions by integrating two different perspectives - Strategic Brand Management and Network Theory - in order to fill the gap in the existing branding literature in relation to network theory. In addition to Strategic Brand Management and Network Theory, the study also explores literature that is related to interrelatedness of networks and their impact on corporate brand identity and reputation as well as corporate and business strategy in relation to brand and market orientation. LÄS MER