Sökning: "Florian Nanninga"

Hittade 1 uppsats innehållade orden Florian Nanninga.

  1. 1. Bouncing back to the global market : How international heritage affects the re-internationalization process of Portuguese and Swedish SMEs

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Florian Nanninga; Fábio Costa; [2016]
    Nyckelord :Foreign market entry; Market exit; De-internationalization; International heritage; International market re-entry; Re-internationalization;

    Sammanfattning : Globalization has driven the internationalization of both SMEs and large enterprises and has caused new opportunities and challenges to emerge. As a result of these new challenges, such as increased foreign competition, or due reasons such as lack of international experience, change in strategy, or dissatisfaction about their performance, many internationalized firms withdraw from their international operations. LÄS MER