Sökning: "Flurina Baumann"

Hittade 1 uppsats innehållade orden Flurina Baumann.

  1. 1. Arousal : and its effect on attitude extremity towards a direct service

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Simon Hellberg-Zarders; Flurina Baumann; Carmen Böhler; [2016]
    Nyckelord :arousal; attitude extremity; attitude; direct service;

    Sammanfattning : The aim of this study is to explain the effect of arousal on consumer’s attitude towards a direct service in terms of evaluation extremity. An important element within consumer behavior is the attitude that consumers have towards products and services. LÄS MER