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1. There ain ́t no such thing as a free lunch : What consumers think about personal data collection online
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This study examines how consumers reason and their opinions about personal data collection online. Its focus is to investigate whether consumers consider online data collection as an issue with moral implications, and if these are unethical. LÄS MER
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