Sökning: "Football and economics"

Visar resultat 1 - 5 av 52 uppsatser innehållade orden Football and economics.

  1. 1. The Race to Success: Navigating the Roadblocks to Formula E's Popularity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecca Aharon; Fu Jill Dakota van der Horst; Guillaume Berge; [2023]
    Nyckelord :Keywords: Brand loyalty; Corporate Brand Identity; Sustainable Messaging; Media Influence; Business and Economics;

    Sammanfattning : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. LÄS MER

  3. 2. Turning Consumers into Supporters: Understanding Loyalty Through Football Teams

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tim Kämpe; Axel Paulsson; Marcus Sjöberg; [2023]
    Nyckelord :Brand loyalty; Brand community; Brand heritage; Brand identity; Brand internalisation; Sports branding; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. LÄS MER

  4. 3. The Brand Creation of an International Football Club

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alexander Kokko; Johan Otterhed Bolin; Antoni Kaso; [2023]
    Nyckelord :Brand Creation; Football Club; Club Ownership; Sports Branding; Brand Identity; Corporate Brand Identity Matrix; Business and Economics;

    Sammanfattning : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. LÄS MER

  5. 4. The new Structures to Increase the Financial Value of Women’s Football - A Case Study of Recent Incentives in Women’s Football

    Kandidat-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Klara Ekstedt; [2022]
    Nyckelord :Investments; corporate sponsorship; broadcasting deals; women’s football; revenue; Business and Economics;

    Sammanfattning : Women’s football is in comparison to men’s football experiencing a fall behind. The gap between men’s and women’s football is visible reviewing and comparing viewers statistics, revenue generated, media attention and players salary. LÄS MER

  7. 5. On the Welfare Implications of Exclusive Broadcasting Rights in European Football

    Kandidat-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :David Wendle; [2022]
    Nyckelord :Broadcasting rights; Exclusivity; European football; English Premier League; European Commission; Business and Economics;

    Sammanfattning : The top European football leagues are generating billions of euros in revenues each season and the selling of broadcasting rights is their primary source of income. The selling arrangements for these rights have been under investigation by competition authorities and the European Commission has ruled some of the practices to be in breach with European competition law. LÄS MER