Sökning: "Ford marketing"
Visar resultat 1 - 5 av 8 uppsatser innehållade orden Ford marketing.
1. "I've been guilty of provocation but it's also just common sense marketing" : En studie av framställningen av genus och sexualitet inom reklamkampanjer i form av modefotografi
Kandidat-uppsats, Stockholms universitet/Institutionen för mediestudierSammanfattning : The purpose of this essay is to analyze the portrayal of gender and sexuality within fashion photography through a representational study of men and women in select Gucci fashion campaigns, Fall/Winter 1996 and Spring/Summer 2003. In doing so we also find specifics as to how artistic expression can manifest itself in the form of sexist advertising, this being through the sexualisation of fashion photography. LÄS MER
2. Deltagarkultur i en filterbubbla : En innehållsanalys av nätsamhället Twitch.tv's externa kommunikation.
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : Participatory culture inside a filter bubble – A content analysis of the network society Twitch.tv’s external communication. The aim of this essay was to study how user-generated content is being used and how it is presented by Twitch Interactive, Inc. LÄS MER
3. ”Why don’t you have your own car?” : A master thesis investingating how Access-based consumption creates consumer-brand relationships for car brands.
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Ownership-based consumption mode has been perceived as the normative ideal in how consumer-brand relationships are created. Today, Access-based consumption mode allows consumers to access brands among other consumers without needing to sole- or joint own them. LÄS MER
4. MNC Headquarter monitoring mechanism and the subsidiary’s marketing strategy in China : Case study of Volvo and Ford
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Multinational Corporations (MNCs) commence expansion worldwide and adopt local adaptation or global standardization marketing strategies in foreign countries. This thesis is to study whether there is any relationship between the subsidiaries’ marketing strategies and headquarters’ (HQ) monitoring mechanism, focusing on the China. LÄS MER
5. Complexity of Supply Chains : A Case Study of Purchasing Activities and Relationships
Magister-uppsats, IHH, Marketing and LogisticsSammanfattning : Executive Summary In the complex world of today with customers as well as suppliers scattered around the world the inevitable outcome is complexity. Going back to the early days of industrialism companies to a large extent owned the whole chain from supplies to sales of the final products. LÄS MER