Sökning: "Francesco Faggella"

Hittade 2 uppsatser innehållade orden Francesco Faggella.

1. 1. Managing brand crisis caused by unfounded rumors on social media: effective corporate communication strategies and time frame applications

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Francesco Faggella; Jan-Philipp Kulcke; Lukas Morneweg; [2021]
   Nyckelord :Crisis management; brand reputation; unfounded rumors; social media.; Business and Economics;

   Sammanfattning : Purpose: To examine which communication strategy is effective and should be adopted when organizations face brand crises generated by the spread of unfounded rumors on social media. Methodology: This study was based on secondary data, based on the comparison of different case studies. LÄS MER

3. 2. BURBERRY: CHIC OR CHAV? THE MURKY HISTORY OF THE LEGENDARY CHECK

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Rafae Ahmad; Guillaume Decombe; Francesco Faggella; [2021]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER