Sökning: "Frank Åström"

Hittade 2 uppsatser innehållade orden Frank Åström.

1. 1. AI-enabled Business Model Innovation for the Healthcare Industry

   Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

   Författare :Natalie Aleksić; Anna Vidina; [2022]
   Nyckelord :Artificial Intelligence; Business Model; Business Model Innovation; Healthcare Industry; Artificiell intelligens; Affärsmodell; Affärsmodellinovation; Hälso- och sjukvårdsbranschen;

   Sammanfattning : Recent developments in the field of Artificial Intelligence (AI) drive businesses to introduce digitally advanced products, services, processes, and mechanisms to various markets (Krauset al. 2022; Parida et al. 2019). In this manner, the healthcare sector proves as a propitious industry for successful AI-application (Jiang et al. LÄS MER

3. 2. Nyckeln till visning - En kvantitativ studie av att sälja och bli såld på detaljbilder

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Louise Åström; Beatrice Engman; [2015]
   Nyckelord :Housing advertising; Photography; Divergence; Ambiguity; Consumer marketing;

   Sammanfattning : Previous research in the field of consumer marketing has confirmed the positive effects of divergence on advertising efficiency. Despite the coherent evidence, some industries lag in the adoption of these findings, one of which is the Swedish real estate market. LÄS MER