Sökning: "Frank Dandy"

Hittade 2 uppsatser innehållade orden Frank Dandy.

1. 1.

   Kandidat-uppsats, IHH, Företagsekonomi; IHH, Nationalekonomi

   Författare :Ali Haghighi Moghaddam; David Lantz; Alexander Gasparini; [2008]
   Nyckelord :internationalization; network; Swedish fashion industry; Frank Dandy;

   Sammanfattning :                       Purpose:   The purpose of this thesis is to describe and to understand how a company within Swedish fashion industry, namely Frank Dandy, enters foreign mar-kets. Background:   The Swedish fashion industry, defined as SMEs who have produced world-wide recognized brands created by designers and visionaries, has got a lot of coverage in media recently for its success abroad. LÄS MER

3. 2. Invisible Branding : Creating brand value from invisibility

   Kandidat-uppsats, IHH, Företagsekonomi

   Författare :Henrik Rickardsson; Henrik Stierna; Fredrik Stark; [2006]
   Nyckelord :Invisible Branding; Fashion; Brand Value; Brand Creation; Brand-Management;

   Sammanfattning : Abstract Problem: Branded products can be seen everywhere around us at all time, and is a way of communication for the buyer of the product But, what if one cannot build a brand based on visibility, an example is underwear, then how is it possible to create a brand and add value to it? Is it actually feasible to create a strong brand when not leveraging upon visibility? The organization Stargate Brand Group and its brand Frank Dandy Superwear have been used in order to obtain a deeper understanding around the topic. Purpose: The purpose of this thesis is to research how to create brand value for an invisible brand within the fashion industry. LÄS MER