Sökning: "Frank Kojo Kuranchie"

Hittade 1 uppsats innehållade orden Frank Kojo Kuranchie.

  1. 1. The Effect of Customer Relationship Marketing on Customer Retention in the Ghanaian Banking Sector : A case study of Intercontinental Bank Ghana Limited

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Frank Kojo Kuranchie; [2010]
    Nyckelord :Customer relationship management; customer relationship marketing; customer retention.;

    Sammanfattning : Abstract Customer relationship management as a strategic marketing concept has gained tremendous interest among researchers and practitioners in recent times. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship management. LÄS MER