Sökning: "Frank Kojo Kuranchie"
Hittade 1 uppsats innehållade orden Frank Kojo Kuranchie.
1. The Effect of Customer Relationship Marketing on Customer Retention in the Ghanaian Banking Sector : A case study of Intercontinental Bank Ghana Limited
Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för managementSammanfattning : Abstract Customer relationship management as a strategic marketing concept has gained tremendous interest among researchers and practitioners in recent times. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship management. LÄS MER
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