Sökning: "Frans Sjögren"

Hittade 1 uppsats innehållade orden Frans Sjögren.

  1. 1. VArumärkeslojalitet och växlingsbeteende inom dagligvarumarknaden

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mattias Hedblad; [2005]
    Nyckelord :varumärkeslojalitet:varumärkesväxling:dagligvarumarknad:brand managementkonsumentbeteende:; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Title: Brand loyalty and switching behavior – A case study of the Swedish ketchup market Authors: Marcus Andersson Mattias Hedblad Tutors: Björn Bergenståhl, (Professor) Department of Food Technology, Engineering and nutrition, Division of Food Technology, Lund University Frans Melin (MBA PhD) Department of Business and administration, Lund University Ragnar Sjögren Johansen, (Marketing Manager Sauces) Procordia Food AB Problem: The market for daily groceries is mature and the competition has become tough. For the manufacturers to be able to grow they have to compete for the existing consumers. LÄS MER