Sökning: "Fredric Dahlberg"

Hittade 1 uppsats innehållade orden Fredric Dahlberg.

  1. 1. En djupdykning i reklamundvikelse

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Michel Dahlberg Traore; Fredric Dahlblom; [2012]
    Nyckelord :negative priming; clutter; recognition; cheeriness;

    Sammanfattning : This paper aims to investigate if the underlying effects of the marketing phenomena clutter can be explained by negative priming. Although a lot of research has been made in the field of marketing, many people still claim "all marketing is good marketing", which we intended to challenge. LÄS MER