Sökning: "Fredrik Ångman"

Hittade 1 uppsats innehållade orden Fredrik Ångman.

  1. 1. Röhnisch : En marknadsundersökning gällande klädval,  lojalitet och positionering.

    Magister-uppsats, Företagsekonomiska institutionen

    Författare :Fredrik Ehne; Maria Georgson; Hans Ångman; [2009]
    Nyckelord :Röhnisch; positionering; marknadsundersökning; varumärke; preferenser;

    Sammanfattning :   In light of the resent surge in globalization, and the heightened competition that follows as a result of this, there has been an increase in the importance that is placed into understanding buyer behaviour. This increase has been seen since the realization that by building strong customer relationships it is much easier to reach these through the marketing communications that are put in effect. LÄS MER